2023 December Board Book

KOREA

In September 2023, CMAB’s Instagram account reached 184,990 (an increase of 7.9% YOY). In specific, the number of followers reached 17,517 with 9,912 engagements. Additionally, the reach for Facebook was 72,116 with 2,105 engagements. This month a total of 11 pieces of content were uploaded on the Instagram channel, including five reels that were created during chef Barbara’s visit. [Example of contents]

YouTube In September 2023, the results for YouTube were the best for the year 2023. This month, the total amount of subscribers is 1,476 and an influx of 46 subscribers happened with 665,000 impressions.

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Collaboration with Online Reviewers to promote new products.

As part of the online marketing project, CMAB Korea plans to conduct an online campaign to communicate with consumers through social media by working with online reviewers who are active and perceived as trendy. Product review will be done around the last week of November and postings will be uploaded on the first week of December. As part of this project, one main content on the new products will be uploaded on Vogue Magazine online account which holds about 4 million followers. CMAB Korea reserved the main banner of Coupang for November. The Coupang promotion was scheduled for the year's second half on purpose to include as many products as possible. As new slice products will be launched on Coupang around October we can include them in our banner promotion from November.