2023 December Board Book

CMAB Korea inquired about review marketing for the diversity of promotions to boost sales. We inquired about how to improve the number of reviews for each product because one of the critical factors for online shopping for Korean is reviews: the number of reviews and their feedback. CMAB Korea will brainstorm about this and think of ways to utilize it when the right time appears.

[Example of product review for Pepper Jack]

SNS Part during Chef Barbara’s Visit_YouTube Shorts All of the contents were uploaded as of September. They were uploaded on both YouTube and Instagram for maximum exposure. They will be posted online so their number of views and reach will continue to increase.

Title

Views

Watch Time (average view duration)

How to store cheese 1

1,755

0:12 (48.4%)

How to store cheese 2

1,755

0:12 (41.2%)

How to store butter

1,674

0:12 (53.5%)

How to make a simple cheese platter

1,337

0:14 (39.9%)

How to upgrade pizza to gourmet

1,727

0:16 (46.4%)

YouTube average view duration is related to how long people watch your content, meaning how effective it is in captivating viewers’ attention. It is difficult to encourage viewers to watch the whole YouTube short content because they are finger-stopping and fast. However, data retrieved from Chef Barabar’s YouTube shorts was successful and meaningful. For example, viewers watched 53.5% of the butter storage content, showing that viewers found this topic interesting and unique. From this project, CMAB Korea realized that people want to know