2023 December Board Book

TAIWAN

A total of six in- store demonstrations were conducted at one of Taiwan’s major high -end supermarket chain Mia C’bon’s three high -traffic stores during weekends to help promote CA cheese importer Dashine Fine Foods’ California artisan cheeses supplied by “Vintage Cheese” and “Point Reyes”. In order to help push sales and better attract on -site sampling by store visitors, Dashine Fine Foods even offered their Spanish serrano ham product to pair with the two aforementioned CA cheese brands:

The last wave of month-long DIY baking/cooking class collaboration with ABC Cooking Studio will take place in October, featuring a “double - layer lemon cheesecake” designed for the “Cascade Dairy” cream cheese as a dessert item. A minimum of 250 students ha d signed up and participated in the previous three month-long RCM theme-based classes:

CMAB- Taiwan will be working with ATO as the exclusive fluid milk sponsor for the “2023 World Latte Art Championship” this November, taking place at Taipei Nangang Exhibition Center. A total estimate of 926 liters of RCM ESL milk will be sponsored as mandatory milk product for the “Art Bar” and at the “Espresso Bar”, which is open for on -site coffee services. RCM-related POS materials will be featured on the event’s official website, as well as physical POS materials decorated on rental refrigerators stationed at the championship event stage.