2024 May Board Book

KOREA

Social Channels (Instagram/Facebook/YouTube) In February 2024, the CMAB IG account reached 184,423. In specific, the number of followers reached 19,269 with 8,412 engagements. Additionally, the reach for Facebook was 67,700 with 1,550 engagements.

YouTube In February 2024, the total number of subscribers was 1,594; an influx of 23 subscribers happened with 389,000 impressions. One of the remarkable changes, compared to other months is that the # of daily views is becoming stabilized. For example, before the view reached its peak on the uploading date and decreased significantly. However, this month the number of views did not drop substantially. This shows that there is a regular number of those who watch our videos and they are being exposed to more people regularly.

Foodservice

CMAB Korea had a meeting with Muryangsu . Muryangsu is a traditional soybean paste brand in Korea with a long history of producing various types of Korean sauce using traditional fermentation methods and high-quality ingredients such as soy sauce, soybean sauce, red pepper sauce, etc... CMAB Korea is planning to develop new menu items using Korean traditional sauce and CA cheese under the theme “Fermentation” in collaboration Muraygsu and Korean cuisine chefs. The items being considered are small side dishes such as gochujang butter, mixing Korean ingredients with CA dairy products to create a dip, and Mozzarella cheese rubbed with soybean sauce