2024 March Board Book

2) Cream Cheese Board with CA Cheese

The video was exposed to a total of 234,000 people and 1,831 watched the video. CMAB Korea is thinking of making several changes based on 2023 activities. For example, right now our thumbnail is all the same with the repetitive title, such as how to make something with California cheese. We are brainstorming different ways to create clickable thumbnails. We plan to utilize on-trend keywords to make the title so that it is exposed to a bigger number of people.

For 2024, our goal is to achieve 25K followers, 1,500K reach, and 25K engagement (engagement rate 2.5%). • Collaboration with Online Reviewers to promote new products. The collaboration with VOGUE Korea’s influencer program finished successfully. During the recruitment period, 335 people applied to participate in the campaign. Out of 335 people, 100 reviewers were selected carefully based on their past content, number of followers, and their potential viral impact. As a result of the campaign, a total of 2,971,362 mentions were created with 290,896 reach and 33,681 engagements.