2024 March Board Book

Campaign Category Online Reviewers

Volume

Reach

Engagement

274,178

2,492,524

31,452

478,838

16,718

Organic

2,229

2,971,362

290,896

33,681

In addition to numeric results, the online campaign was a great way to advertise newly launched products and also provide information on how to work with them and where to buy them. CMAB Korea will continue to interact with the importer whether the campaign leads to steady growth of sales. Also, working with online reviewers was great because, unlike mega influencers, they created simple content with regular cooking tools in very ordinary settings. Yet, they delivered all the messages right on point. This way the general population could get an idea of working with these products without feeling pressure of making them so great like influencers.