2024 March Board Book

KOREA

Online Marketing Social Channels (Instagram/Facebook/YouTube)

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In December 2023, the CMAB IG account reached 187,440 (an increase of 8.4% YOY). In specific, the number of followers reached 18,445 with 10,550 engagements. Additionally, the reach for Facebook was 71,080 with 1,864 engagements. [Example of content]

YouTube In October 2023, the total number of subscribers was 1,506; with 423,000 impressions. [Example of content]

In addition to regular monthly videos, we created two extra pieces of content specifically for the Christmas season. Two different versions of making cheese platter was introduced: Christmas tree and fancy cream cheese board.

1) Christmas Tree Cheese Platter with CA Cheese

The video was exposed to a total of 280,000 people and 2,030 watched the video.