2024 March Board Book

TAIWAN

CMAB-Taiwan participated as a CA dairy samples sponsor in an outdoor camping event, organized by international outdoor camping gear and equipment brand, “Coleman” from 12/9 12/10. The purpose of participating this event is to introduce family-camping enthusiasts of the RCM-seal bearing retail products currently available in the Taiwan market. During the two day event, the “Cascade Dairy” cream cheese was paired with Ritz crackers along with four types of milk teas made with the 1.89L “Kirkland Signature” whole milk supplied by Costco Taiwan, as on-site sampling snacks. A total of 50 tents were present at this “Coleman” camping event with up to 4 family members per tent. The “Cascade Dairy” cream cheese paired with crackers were a big favorite, while most participants enjoyed Matcha-flavor milk tea the most. “Coleman” will be hosting a larger-scale camping festival in 2024 with up to 400 tents, CMAB Taiwan is considering of participation with addition of sponsoring Grand Dairy’s cheese shreds (supplied by Hilmar Cheese Company) for hot deli items, such as panini sandwiches, etc.

CMAB-is promoting 1.89L “Fresh Delight” ESL milk from “Rockview Farms” .

CMAB-Taiwan plans to collaborate with ABC Cooking Studio in 2024 for at least one wave of holiday theme-based cooking class to further educate its DIY enthusiasts on their interests in RCM-seal products available in the Taiwan retail sector. All collaborated classes will include a brief survey towards up to 100 attending students aiming to get a more in-depth understanding of their preferences and feedback on the DIY class contents incorporated with RCM-seal products.