2024 March Board Book

Foodservice Earned Media Results: 1.7M Impressions Always On: 1.3 M Impressions Contest : 435K Impressions Foodservice was supported by PR and Communications through earned media pitching and releases tied to foodservice competitions. The team met with key foodservice editors during the annual International Foodservice Editorial Council meeting in Louisville, Ky. The foodservice PR team developed a new video and print/digital series featuring new REAL Maker chef, Jeff Smedstad of Elote Café in Sedona, Ariz. that will roll out in Q1 2024. Key foodservice messaging was also shared through print and digital advertising and placements, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator audience through the Facebook and Instagram platforms.

Innovation Results: Excelerator Winner Press Release: 404 Stories/223M Impressions LinkedIn Paid Amplification: 5 Posts/278K Impressions