2024 March Board Book

Mythbusting Results: 5.4M Impressions Tulare County Promotion: 1.5M Impressions

The CMAB continues to share dairy mythbusting messaging with audiences through social media and partnerships, as well as through sponsored ads. The content headline “Concerned about the climate or health? Don’t ditch dairy” was the top performing post for Q4 and all of 2023 at 0.63% CTR, above the platform average. We added additional amplification for sustainability content in Tulare County to support the Farm to Fuel sustainability push in Q3. Sustainability Results: Farm to Fuel Advertorial Total (Dec/Jan): 6 Placements/760K Impressions Q4 Only: 6 Placements/532K Impressions The Farm to Fuel campaign messaging was extended through an advertorial highlighting the progress California dairy families are making in mitigating methane emissions by turning dairy manure into renewable fuels. Placements including the article, ads, and social media promotions in publications such as the San Diego Union Tribune, Orange County Register and LA Daily News. This messaging was also amplified through CMAB’s LinkedIn channel.

To continue sharing the farm to table sustainability story, we partnered with two dairy families – the Nutchers of Hidden Valley Dairy in Gustine and the Hookers of Diamond H Dairy in Chowchilla to produce two new videos for sharing on the website, through social media and on various platforms.