2024 March Board Book

CMAB hosted the 5 th annual RCM Excelerator innovation competition Final Pitch event in November. The press release announcing the winners appeared in top publications including Yahoo! Finance, MarketWatch, KTLA-TV (Los Angeles), INSIDER Markets and KRON-TV (San Fransisco). Ongoing media outreach will focus on business stories spotlighting the drive for dairy innovation.

Reputation

California Dairy Farmer Social Influencer Team Results: 266 Posts/1.1M Impressions

CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts on its owned channels and continued to provide support to team members to build their channels. California Dairy Communicators CMAB provided communication updates to the group around various issues activities to

align on information and responses. Daily Monitoring & Social Listening

CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.