2024 March Board Book

Health & Wellness Results: IDEA Article and Newsletter: 92K Impressions Jessica the Sports RD IG: 4 Posts/100K Impressions IG Paid Amplification: 3 Posts/2.1M Impressions Jessica the Sports RD TikTok: 2 Posts/21K Impressions TikTok Paid Amplification: 2 Posts/1.7M Impressions Jordan Mazur IG: 2 Posts/8.6K Impressions IG Paid Amplification: 2 Posts/1.8M Impressions The CMAB amplified health and wellness messaging tied to trending recipes for fitness professionals through sponsored content in the IDEA e-newsletter (“These Viral Recipes Have Serious Fitness and Wellness Benefits”). We continued to partner with nutrition professionals Jordan Mazur, MS, RD and Jessica Isaacs, RD to share content on their social channels tied to milk and dairy for optimal nutrition and performance.