2024 March Board Book

Holiday Mornings Mean More Retail Campaign Results: Stella n Spice TikTok: 1 Post/1.4M Impressions Stella n Spice Paid Amplification: 1 Post/3.5M Impressions (California geotargeted) Brandpoint Release: 55 Stories/49M Impressions (California geotargeted) The Holiday Mornings Mean More Retail Campaign was supported through PR media and social media influencer content. The CMAB partnered with influencer Stella Navarro-Kim (@stellanspice) to create sponsored social content which included a one-pan Breakfast Enchiladas recipe for entertaining or feeding a large family on holiday mornings featuring Real California dairy.

A sponsored lifestyle article, “Unlock the Value of Memorable Holiday Morning Meals With these 7 Tips” highlighted value tips for holiday morning meals and was geotargeted to California. Online media placements included The Los Angeles Times, SFGATE, The Sacramento Bee, The Fresno Bee and The Modesto Bee.