2023 May Board Book

Website Total users who visited the site this month 2,126 where 91.8% are new users, this month our bounce rate decreases to 82.7%. Main traffic sources of this month: Organic Search and Direct, visiting the following website pages/content – main page, lasagna recipe, and our baking

section. Our communication strategy focused on posting recipes on our social media with links to our website. Finally, the most popular affinities of our current users are Food & Dining/Cooking Enthusiasts/30-minute chefs, and Value shoppers, which means that consumers are looking for more recipe ideas and the easiest ways to enjoy dairy products in their daily meals and for products that prove to add value in any sort of way (nutrition, flavor, consistency, etc.).