2023 May Board Book

MEXICO

Social Media

February’s content strategy focused on posting through our different platforms supporting special dates (Valentine’s, Super Bowl, etc.) and sharing more about the versatility of Real California Milk through different recipes and fun facts about the products through posts and stories. This month's performance was mixed with organic and paid strategies. Total community of 472,317 followers in Facebook and 4,893 followers on Instagram. Total results: 156,849 impressions and 138,647 people reached on both platforms.

Foodservice content

The marketing support with CIEMSA foodservice for this month included Instagram and Facebook posts and stories talking about the cheese varieties distributed by CIEMSA, cheese samplings during PR events, and annual presence in their site. Total results: 5,336 people reached and 5,775 impressions (aimed at foodservice members) - Include metrics of ciemsa next month.