2023 May Board Book

Recipe Reels - we have partnered with lifestyle and food influencers to produce and post California dairy recipe reels (milk, cheese, cream cheese, and ice cream). The recipes have been approved and production of reels is scheduled after Holy Week. Nutrition Influencers - we have partnered with nutritionists, dietitians, fitness coaches, and athletes to write and post about California dairy nutrition. They have started to post their approved articles. Below are screenshots of some of the posts. A quarterly report will be submitted.

Social Media - Facebook and Instagram are continuously utilized as key consumer communications tools. In March, the engagement rate on Facebook was 18.04% and on Instagram it was 3.77%. Below are screenshots of some of the posts: