2023 May Board Book

audience through the Facebook and Instagram platforms. Foodservice contests were also amplified through the social channels.

California Dairy Reputation LinkedIn Always On Amplification Results: 3 Posts/239K Impressions

The CMAB amplified three LinkedIn posts in order to share positive dairy messaging with audiences. This included posts on training opportunities through the California Dairy Innovation Center, Steve Shehadey named as the 2023 Innovative Dairy Farmer of the Year, and Jordan Mazur’s dairy farm travel journal. California Dairy Farmer Social Influencer Team Results: 105 Posts/372K Impressions CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts on its