2023 May Board Book

owned channels and continued to provide support to team members to build their channels. Industry Support The reputation team hosted message and media training sessions for the Dairy Leadership classes at Western United Dairies and California Dairies Inc. California Dairy Communicators CMAB provided communication updates to the group around various issues activities to align on information and responses. Daily Monitoring & Social Listening CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.