2023 May Board Book

Sustainability Results: > 752K Impressions (thru April 14) To continue to dispel myths and share California dairy sustainability achievements the CMAB partnered with The San Francisco Chronicle, The San Diego Union Tribune, and The Sacramento Bee on digital advertorials sharing how California dairy farmers are focused on sustainable farming practices, including water conservation.

Dairy Mythbusting Taboola Recycle the Jug Results: 8.2M Impressions

The CMAB continues to share mythbusting and dairy sustainability messaging with audiences through social media and partnerships, as well as through sponsored ads via Taboola. “An easy way to be eco-friendly: recycle your plastic milk jugs. Learn how.” was the top performing headline.

Foodservice General Program Results • Earned Media: 4 Stories / 155K Impressions

• Print Advertising: 35.5K Impressions • Digital Advertising: 180K Impressions • Social Media Amplification and SEM: 2.5M Impressions

Foodservice was supported by PR and Communications through press releases shared with the media regarding foodservice competitions. Foodservice messaging was also shared through print and digital advertising, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator