2023 May Board Book

CMAB sponsored two California cheese events – the California Artisan Cheese Festival in Santa Rosa, and the LiquidCity San Diego Cheese Expo.

Health & Wellness Farm-To-Table Travel Journal Jordan Mazur Social Posts Paid Amplification: 2 Posts/2.6M Impressions The CMAB continued to share out the messaging of pro football sports dietitian, Jordan Mazur’s (MS, RD) travel journal featuring visits to three California dairy farms to better understand where the foods he eats – and those his players rely on for fueling and recovery – come from. Jordan’s farm-to-training table visit shared messages of discovery about where the real milk we love comes from, how dairy cows are like athletes, and how farmers are investing in technology for continuous improvement in cow care and sustainable production for the future. This messaging continued to be amplified through the CMAB’s LinkedIn (with paid amplification) and Jordan’s social channels and through the National Athletic Trainers Association (NATA) and Idea Fit. Latinos and Hispanics in Dietetics and Nutrition (LAHIDAN) • Online Toolkit: 500 Members • EBlast: 500 Members • Latina Dietitian/Krista Linares: 2 IG Posts/14.3K Impressions • Latina Dietitian Paid Amplification: 2 Posts/2M Impressions

The CMAB partnered with Hispanic dietitian and influencer Krista Linares (@latina.dietitian) to create and distribute an information piece in cooperation with Latinos and Hispanics in Dietetics and Nutrition (LAHIDAN) and the Academy of Nutrition and Dietetics titled “Navigating Dairy in Latine Diets.” The health and wellness peer-to-peer education piece targeted providers with

both English and Spanish language materials and gave tips for dairy consumption for consumers with lactose sensitivities.