2022 September Board Book

MEXICO

Costco:

Results for demo July 02 nd & 05 th : 4,775 units sold in 2 weeks.

Calimax Max Select (Calimax private label) is the #1 in total bulk cheeses, however the sales of the packaged product are not what they expected. We presented a proposal for support in promotion and demonstrations by us and Ochoa.

Max Grill will take place on Oct 01 at Los Xolos Stadium, we will see if together with Ochoa we can participate with a larger package.

Marketing

Impressions / Rating

Promedio de CPM USD

SOURCE

Network

Investment

Monthly GOAL

Comments

Paid advertising on recipes for special activity: Superbowl and the oficial launching of a new pizza variety. The traffic of the website was tue to the landing pages of Expo Gastronomica and Mexipan. Create a landing page for Mexipan and Expo Gastronomica. Ad banners campaign targeted to cooking websites from people living in Northern Mexico which represents 23% of the website traffic.

Facebook, Instagram 1.00 $

1,000

1,000 $

1.00

Own Media

Website

$

11.04

6,489

6,000 $

1.70

Landing Page

$

1.00

200 $

9.90

101

Mexipan

$

1.00

1,085

1,000 $

0.92

Paid Digital Tools

Because the strategy is annual, the results will be improve by the end of the year.

CIEMSA

$

125.00

12,351

10,000 $

10.12

The results are only shown for 50% of the campaign. This food blogger posted a new recipe using RCM Cheddar Cheese. Campaign of nutrition, with good reach in the banners Academy results, really great according to the goal Tv Spots in premier week of Thor Love and thunder The report is not complete, 2 week are missing of reach The campaign has been growing in newsletters reach

KOL

Soulfoodmx

1,004.06 $

127,465

100,000 $

7.88

Selecciones

1,160.00 $

777,257

750,000 $

1.49

Paid Digital Consumer

Cocina Vital

36,040.00 $

4,983,234

3,500,000 $

7.23

Paid Traditional Consumer

Media frame

7,500.00 $

2,391,060

2,391,060 $

3.14

Paid Digital Retail

Superchivas

1,371.06 $

78,297

100,000 $

17.51

Alfaeditores

$ $

306.20 316.05

130,888 54,295

$ $

2.34 5.82 5.59

Paid Digital Trade

Notialfa

150,000

$47,836.41

8,563,522

7,009,260 $

Total general

Owned Media This month the content strategy was focused on the #VeranoLácteo campaign, by sharing ice-cream visuals. This last product supports the campaign of #DairySummer with key messages: versatility.