2022 September Board Book

Retail Promotion at E-Mart Traders The retail promotion at E-Mart Traders for July was conducted on July 29, July 30, and July 31. Just like other places, Korea is also facing a labor shortage as the market began to stabilize to pre-pandemic levels. Therefore, ten branches could not execute the promotion due to a labor shortage at E-Mart Traders. The other branches postponed executing their promotion on August 5, August 6, and August 7. CMAB Korea will report on details once we get the result.

Examples of promotion scenes

Costco

CMAB Korea and Costco Korea contacted and discussed on 2022 plan. We will execute lightbox and Connection 1/2 page magazine. The theme of the design will be pizza and how cheese, especially CA cheese can improve the flavor and taste of pizza. CMAB Korea will start working on making the draft design.

Trade

After coming back from RTM to California and Wisconsin, Bumho and Le Gourmand made plans to introduce some new products from California.Once they arrive without any issues, they will contact e-Mart and Coupang for retail shops, which will be a good opportunity to expand the specialty cheese market. CMAB Korea will also promote these newly imported products on our SNS page. Featured content with new products that provide information on specialty cheese makers and their products will follow, starting October. Information that will be included is: where to buy, when they will be introduced in the market, and a brief explanation. This way our SNS fans will be aware of the new products, leading to increase of sales and visuality in the market.