2022 September Board Book

a new menu and launch in the café. KOLs will be invited to visit the restaurant and publish articles about this Cal dairy campaign. This campaign will be copied in other cities.

TAIWAN

CMAB-Taiwan and Costco Wholesale Taiwan have officially kicked-off their collaboration on promoting RCM seal dairy products, such as Kirkland Signature salted & unsalted butter, mozzarella cheese and Vanilla Ice Cream. Costco Taiwan has scheduled in-store promotions of the aforementioned items in their 14 store outlets island-wide till end of this year. RCM lighting boxes and bus advertisements were featured at 5 high-traffic Taipei metro stations and via 50 Taipei and New Taipei buses on several routes from July 1st to August 4th as part of the RCM seal awareness-building campaign. 1 additional wall-stick advertisement will be displayed at one of the most popular tourist sites in Taipei city, Dongmen Station, from August 4 th to September 3 rd . An estimated total of 11 million target consumers commuting in Taipei City and New Taipei City saw these ads during their daily commutes. CMAB-Taiwan will be launching two recipe videos this coming Fall incorporated with the “Cascade Dairy” 226g retail pack cream cheese and Grand Dairy’s 250g retail -pack Mozzarella & Cheddar cheese shreds. After a more in-depth evaluation by considering the versatile product applications of U.S. dairy products, Western-style culinary recipes will help attract a more diverse target audience while raising interest in cooking with RCM dairy products. CMAB-Taiwan will be launching a health-conscious campaign focusing on RCM products via RCM- Taiwan’s Facebook Fan -page in September and October. These Facebook posts will include recipes/educational contents created by licensed nutritionist as KOLs, sharing their health-conscious recipes incorporated with available RCM dairy products in the market. CMAB-Taiwan will be attending the FHA Singapore show on September 5~8 th , and will be bringing 2 identified Taiwan dairy importers as a post-trade show follow-up for 2022 Food Taipei Show to meet with several CMAB processors who will exhibit at the show.

KOREA

Online Marketing Social Channels (Instagram/Facebook/YouTube)

In July, CMAB SNS experienced an increase in reach on IG by 8.2%, and its engagement rate increased by 2.3%. The contents that earned the most attraction are CA Cheese & Beer with Colby Jack, Monterey Jack, Pepper Jack, and CA Cheese & Chicken with Cheddar.