2022 September Board Book

This can be interpreted that Korean consumers are looking for something that goes well along with alcohol, especially during hot summer nights.

Examples of contents with CA cheese

[CA Cheese & Beer]

[CA Cheese & Chicken]

YouTube As of July, CMAB Youtube reached 558 subscribers, 401,640 impressions, and 61,410 views. One of the achievements that were made in the month was that the total amount of watch time doubled compared to June. Additionally, more than half of the subscribers came back to the channel and re watched the contents. This means that the number of loyal subscribers is starting to develop.

As of July, the best performing video was: Steamed Duck with Sweet Pumpkin & CA Cheese. The content reached 4,974 views and led to the addition of 147 subscribers.

Event

In July, CMAB Korea started regular YouTube events. 20 people of those who subscribe to the CMAB YouTube channel were selected and provided with a CA gift package, composed of CA Cheese (Colby, Pepper, and Monterey Jack) and a mini Eco-Bag. Those who received the gift set uploaded review comments, saying that the CA cheese set is great, and they will cook tonight with these cheeses with the pretty recipe cards! CMAB Korea believes that the YouTube event is a very effective way to increase our number of subscribers and promote our YouTube channel.