2022 September Board Book

RunEatRepeat

Priority Occasion Mentions In-Target 1 Priority Occasions Q2 Dairy Breakfast 3,083 Dairy Snacking 3,123 Current and former influencer content generated the most occasion mentions/engagements Nibblesnfeasts

Priority ProductMentions In-Target 1 Hispanic Style Dairy (611 mentions) Cheese (72 mentions) CMAB influencer partner posts for CA Freestyle generated the most engagement with priority product content partyof4sometimes2

key growth areas

Stimulate consumer interest in

Priority Products Q2 (Volume of mentions) Fluid Milk (6,002 mentions)

Competitive Share of Voice Volume In-Target 1 2,571 2,607 2,433 1,018 959 848 889 655 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 CA Competitors Linear (CA) Q2 2022 CA Dairy: -7% increase QoQ vs. competitors, 79% SOV 3,211 2,913

(Content from Talkwalker)

CA Dairy Mentions In-Target 1 661.9M In-Target 1 Impressions (Q2 2021, 663.6M) 21.8K In-Target 1 Engagements (Q2 2021, 31.5K)

Q2 Consumer Measurement Dashboard

select regions

Drive consumer demand in

(likes, comments, shares)

In-Target 1 Volume

83%

(Q2 2021, 80%)

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)