2022 September Board Book

FSR Magazine Custom Content eNL was the Top Performing Paid Placement for Impressions and Clicks

Recipe Placements in Foodservice Director and

Restaurant Business Generated the Most Earned Impressions

Key Insights from Results • Advert i s ing impress ions tr ipled in Q2 versus Q1, corresponding wi th an increase in spend • Paid custom content features and social media posts del ivered the highest performance • There were fewer earned media stor ies, though YTD i s st i l l trending above goal • Earned media outreach leveraged CMAB partner Er icka Sanchez' custom created content for the retai l program, and generated a placement in El Restaurante, extending CMAB’s investment Content Highl ights

• SEM was more ef f icient in Q2 vs Q1 wi th an increase in cl icks and a decrease in cost

Always-On Program

Advertising

1.3M

Impressions

1.05M

Paid Social + SEM Impressions

Always-On Program + Pizza Contest

Priority Focus Areas

Percent of Paid + Earned Impressions CA Dairy + Cal-Mex: 57%

CA Dairy + Sustainability: 25%

9

Stories

Earned Media

Direct from Paid Tactics Always-On Program

20.9K

Website Visits

Q2 Foodservice Snapshot