2022 September Board Book

Center for the Advancement of Foodservice Education (CAFÉ) Leadership Conference In June, CMAB worked with chef Paul Sorgule to educate culinary instructors about Cal-Mex and California Hispanic-style cheeses as well as California dairy’s leadership in sustainability as part of its Gold Sponsorship of the CAFE Leadership Conference in Portland, Maine. During the three-day event, the team met and shared information and on-trend Cal-Mex recipes with 128 instructors.

FS Contest/Competition Support Contest Social Amplification Results: 15 Posts/438K Impressions The 2022 Real California Pizza Contest was amplified through the Real California Milk Foodservice Facebook and Instagram pages. Pre-contest organic content captured during the contest, and post-contest content was shared to showcase innovation in the pizza category and how California cheeses and dairy products are helping to lead in the space. Press releases covering the announcement of the contest, as well as the finalists and winners also were distributed.