2022 September Board Book

Health & Wellness Results: 1 Story/2.6M impressions

The CMAB communicated ongoing outreach to consumer and health and fitness professionals, including information about the role dairy plays in sustainable nutrition. We continued outreach to the editors and freelance writers who attended the March Sustainable Nutrition session at the Nutrition News Update Conference, resulting in an “Eat This, Not That!” story on the “4 Surprising Effects of Drinking Milk”. We also distributed sustainable nutrition related stories in the Ketchum Newsflash E-Newsletter that reaches 120 media RDs (60% open rate).

CMAB News Bureau To increase awareness for CMAB programs and initiatives with key trade and industry audiencers, CMAB News Bureau releases distributed in Q2 and July/August included the Real California Milk Excelerator launch and finalists (Innovation); the Cal-Mex Invitational andReal California Pizza Contest finalists and winners (Foodservice): Summer Snacking campaign (retail); California Freestyle campaign; and #CADAIRY4GOOD initiative.

Foodservice General Program Results Earned Media: 9 Stories and Posts/304K Impressions Print Advertising: 189K Impressions Digital Advertising: 862K Impressions Advertising Over-Delivered/Added-Value : 432K Impressions Social Media Amplification and SEM: 861K Impressions Foodservice was supported by ongoing print and digital advertising and communications through earned media pitching, trade releases and always on social media amplification through the RCM B2B social channels (FS IG/FS, LinkedIn).