2022 September Board Book

Tacos, Tequilas y Más Results: 102 Stories & Posts/17.5M Impressions, Geotargeted to California; Content in English + Spanish (1,181 Stories/183.9M Impressions Outside of California)

The CMAB partnered with The California Beef Council and E. & J. Gallo’s Camarena Tequila for a two month “Tacos, Tequila y Más” consumer promotion focused on Cinco de Mayo. CMAB partnered with influencers @presleyspantry and @nibblesnfeasts to create epic taco party spreads and distributed to media contacts and amplified this messaging on influencer and Real California Milk’s owned social channels.

Summer Snacking Results: 360 Stories & Posts/172M Impressions

The Summer Snacking retail campaign ran June through July and was supported through PR, media and social media influencer content. The CMAB partnered with social media influencers @stellanspice (Tik Tok/IG), @nibblesnfeasts (IG), and @presleyspantry (IG) to createsponsored social content featuring Summer Snacking recipes. To tap into consumer’s love of snacking, CMAB conducted a statewide snacking survey to tease out dairy snacking favorites (with Smoothies edging out Milkshakes based on generation), which was shared on the wire and continued support with content Real California Milk owned social channels.