2022 March Board Book

Health & Wellness Professionals The CMAB communicated ongoing messaging targeting health and fitness professionals, including important information about the role dairy plays in health and wellness. We continued a partnership with American Academy of Physician’s Assistants (AAPA) for dairy related content on their member platforms. The CMAB also partnered with the National Athletic Trainers Association, which featured a social takeover and advertorial. We worked with lifestyle influencers to amplify messaging. The CMAB continued its partnership with Jordan Mazur, dietitian for the San Francisco 49ers, for content and inclusion in in Men’s Journal editorials.

CMAB also continued partnerships with consumer-facing wellness influencers to share content about California milk and dairy.

Health & Wellness Professional Education American Academy of Physician Assistants • Social Posts: 2 Post/116K Impressions • Eblast Ads: 6 Placements/140K Recipients • December E-Newsletter: 70K Recipients

• Retargeting Ads: 62K Impressions National Athletic Trainers Association • Advertorial: 45K Impressions • Social Takeover: 4 posts/91.5K Impressions Consumer Outreach Influencer Partner Social Content • Run Eat Repeat: 14 Posts/308K Impressions • College Nutritionist: 10 Posts/5M Impressions (includes 2 value added Pins) • Paid Amplification: 2.8M Impressions Earned Media • Men’s Journal w/Jordan Mazur: 3 Stories/8.4M Impressions Foodservice General Program • Earned Media: 1 Story/25K Impressions o Catersource • Print Advertising General Program: 196K Impressions • Digital Advertising General Program: 807K Impressions