2022 March Board Book

Hispanic Heritage Month Promotion Retail Support Results: 10 Stories & Posts/10.4M Impressions

CMAB celebrated Hispanic Heritage Month with a retail promotion in Texas showcasing Hispanic cheeses and cremas made with Real California Milk. We partnered with three Texas based influencers to create recipes and promote on social media, as well as on the RCM website. Sponsored content was featured digitally in Houstonia and San Antonio magazines and on their social channels. Taboola placed related headlines on geotargeted media sites to drive back to a Hispanic Dairy landing page with featured recipes and additional usage ideas (10,742 clicks).

Holiday Mornings Mean More Results: 21 Stories & Posts/21.3M Impressions

In November and December, holiday focused breakfast recipes were promoted on our social channels and on the RCM website. Sponsored content was featured in San Francisco Magazine, LA Magazine, and Delish. Taboola placed related headlines on geotargeted media sites to drive back to the recipe landing page with featured recipes and additional usage ideas (9,382 clicks). Additionally, the CMAB partnered with lifestyle influencers to promote holiday recipes on their social media channels.