2022 December Board Book

Record: The world cup is getting closer, and the sport media of Mexico has been posting interesting facts and data about the tournament, Record posted the official calendar of the games in the group phase in Facebook and Instagram, and Real California Milk was the official sponsor of this activity, having a total of 618,772 impressions, 58,473 interactions, and 7604 saves on Instagram. The copy of the post was a recipe for the world cup and the dairy products.

El Universal: One of the main newspapers in the country had a special edition for the international beer day, having an edition of fun facts, and information of the beer, RCM had a half page campaign with pairing information of cheese and Beer. The total reach of this publication is 462,000 people.