2022 December Board Book

Finally, the most popular affinities of our current users are Food & Dining/Cooking Enthusiasts/30-minute chefs, which means that consumers are looking for more recipe ideas and easiest ways to enjoy dairy products in their daily meals.

Paid Digital Tools

Mexipan Newsletter This newsletter worked as a follow-up activity in order to reach Mexipans ’ assistants, by sending relevant content like recipes; introducing Cheddar Cheese as a key ingredient for the recipe, and information about RCM such as attributes and its health benefits; all linked to different tabs on our website, social media and e-mail. Total results: 10,817 opens Influencers Content creator: Luz from @soulfoodmx , a food blogger published a new recipe using RCM Cheddar Cheese with a mention of the seal in her copy. Total impressions: 225,356 people reached

Culinary Plan

As a follow-up activitiy for the Culinary Plan, Chef @joseluisronquillo (3,857 followers IG) posted 1/9 recipes he developed with California cheeses; which was a Gouda sandwich. This recipe was also reposted through our social media.

Consumer media

Selecciones: For August campaign Real California Milk had a lot of communication in this media, with a banner on the main page of the website, that had 150,293 impressions during the month, a Facebook post for back to school with 5,621 impressions and a printed page i n the monthly magazine of “Selecciones” with 300,500 impressions, having a total of 456,414 reached people with this campaign.