2022 December Board Book

@lluciana_h

Priority Occasion Mentions In-Target 1 Priority Occasions Q3 Dairy Breakfast 3,783 Dairy Snacking 2,409 A verified individual on a keto diet, and a CMAB partner influencer, drove mentions of Dairy Breakfast and Snacking @DanAmrich

Priority ProductMentions In-Target 1 Hispanic Style Dairy (446 mentions) Yogurt (18 mentions) Dairy farmer influencer content drove high volumes of mentions and engagements @theMilkDiva

key growth areas

Stimulate consumer interest in

Cheese

Priority Products Q3 (Volume of mentions) Fluid Milk (5,594 mentions) (55 mentions)

Competitive Share of Voice Volume In-Target 1 2,913 2,571 2,607 2,433 2,577 959 848 889 655 1,199 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3' 22 Q3 2022 CA Dairy: +6% increase QoQ vs. competitors, 68% SOV

(Content from Talkwalker)

CA Dairy Mentions In-Target 1 804M In-Target 1 Impressions (Q3 2021, 646M) 21.6K In-Target 1 Engagements (Q3 2021, 19.4K)

Q3 Consumer Measurement Dashboard

select regions

Drive consumer demand in

(likes, comments, shares)

In-Target 1 Volume

82%

(Q3 2021, 81%)

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)