2022 December Board Book

Top Performing Post Top Performing Video

• SEM campaigns di splayed strong improvements in overal l cl ick and impress ion volume, wi th a decrease in cost-per-cl ick, as a resul t of budget opt imi zat ions at the campaign level . Quarter-over-quarter , cost-per-cl ick improved by 12%, plus cl icks and impress ions increased by 11% and 12% respect ively. • There were fewer earned stor ies in Q3 vs Q2, though YTD has exceeded the KPI , whi le other KPIs were in l ine wi th expectat ions

Key Insights from Results • Pi zza Today’s social media campaign was a top-performing paid media tact ic, del iver ing 554 cl icks wi th a 1.10% CTR • Unique and seasonal recipes drove the most l ink cl icks and achieved the highest CTRs for CMAB’s foodservice ‘Always On’ social paid ampl i f icat ion program Content Highl ights

Always-On Program

Advertising

Impressions

1.2M

950K

Paid Social + SEM Impressions

+ Cal-Mex Competition

Always-On Program + Pizza Contest

Priority Focus Areas

Percent of Paid + Earned Impressions CA Dairy + Cal-Mex: 35%

CA Dairy + Sustainability: 25%

3

Stories

Earned Media

Direct from Paid Tactics Always-On Program

19.2K

Website Visits

Q3 Foodservice Snapshot