2020 December Board Book

2020 Q3 Farmer Facebook Page Report

Membership During Q3, the members of the California Dairy Farmers Facebook page experienced a 3.3- percent increase from 664 followers to 686 followers, which was below the record-setting number of members who joined in Q2 2020, but in line with other quarterly membership growth. In total, 23 people joined the community during the period. The vetting process also identified 47 individuals who were not appropriate members for the page’s community (47 people declined). Post Engagement There were 65 posts during Q3, a decrease in number from Q2 2020, but slightly higher than the average number of posts in recent history. There were 1,054 reactions (likes, comments, shares.) The announcements of the Dairy Princess winners in early-July drove the highest level of engagement for all posts (78 likes, comments, reactions).The announcement of Dr. Mitloehner’s intervention in the Burger King commercial about methane emissions received the most individual engagement (62 likes, comments, reactions).

The analytics show that posts on Wednesday (28 posts, comments, reactions) continue to receive the most engagement, followed by Thursday (16 posts, comments, reactions) and then spread evenly between Saturday, Monday and Tuesday (14 posts, comments, reactions).