2020 December Board Book

Dairy Princess Program

Dairy Princess Trainings In order to prepare Dairy Princesses to deliver the most effective classroom presentation on behalf of the California dairy industry – whether virtual or in person – multiple trainings were offered. This represented a pivot from past years, where all trainings were held during Training Week. In an effort to avoid web meeting fatigue, trainings were spaced out between contests and the timing of classroom presentations. During Q3, two trainings were held: ❖ Classroom Presentation Training Dairy Princesses heard from a classroom teacher about how to engage students, as well as learned best practices to filming a video on a dairy farm. The video is a new resource in 2020 that will provide a highly visual element to the presentation, whether in-person or virtual. Following the training and based on what they learned, the Dairy Princesses recorded videos about topics including Being a Dairy Princess, From Cow to the Store, Cow’s Anatomy, Cow’s Diet, Animal Care, Nutrition, Sustainability, California’s Dairy Industry, and Dispelling Dairy Myths. ❖ Messaging and Presentation Dairy Princesses learned tips for virtual and in-person trainings, along with messaging around animal care, dairy nutrition, food safety, and sustainability. Each Dairy Princesses also received individualized training and critiques on their power point presentation that they gave at their district contest-“How Does Milk Make it From the Farm to the Grocery Store.” The PowerPoint will be used in lieu of story boards traditionally used for in- person school visits. These ladies did a terrific job producing their own dairy farm videos and are fully trained and prepared to share the California dairy industry with school aged kids. Most school visits will be delivered using a platform like Zoom, while some in-person visits may be possible for princesses living in areas where schools have returned to on-campus learning. To date, four school visits have been made in District 9 and one in District 3. District 4 distributed CMAB promotional items to a grade school classroom with hopes of an in-person presentation taking place soon. Social media engagement continues to evolve. For example, District 9 led a 15-minute Q&A session on Instagram that received favorable comments from participants. Overall, we are seeing creativity come alive and engaging interaction taking place online. Between September and October 35 social media posts were made between Facebook and Instagram, creating approximately 3,736 impressions (“likes” and “views”).