2020 December Board Book

Taiwan A snapshot of monthly CA dairy shipments to Taiwan:

 The Real California Milk SP campaign, which was launched in July aiming to increase sales of the two private-lable CA ESL milk, KC Dairy’s “Premium California Whole Milk” and Standard Dairy’s “Fresh Delight 100% Whole Milk”, received double the participants comapred to the month of July. Consumers who purchased any two packs of KC Dairy’s “Premium California Whole Milk” or Standard Dairy’s “Fresh Delight 100% Whole Milk” were qualified to enter a lucky drawing, offering an airfyer and supermarket gift certificates. RCM-Taiwan Facebook fan page postings appear to attact the highest number of target audience in term of participation.  A total of 198 days of in-store demonstrations were conducted for the two private-lable CA ESL milk brands, KC Dairy’s “Premium California Whole Milk” and Standard Dairy’s “Fresh Delight 100% Whole Milk” this month.  An American/California-style pizza showcase demonstrating winning pizza recipes from CMAB's previous pizza contests around the globe will be conducted through hands-on demonstration or tasting event towards CA dairy importers, Grand Dairy and Ging Yuan’s potential clients, separately, sometime in early November. The purpose of this activity is in attempt to promote all kinds of CA cheeses in replacement of a RCM pizza contest.