2020 December Board Book

Thailand • Online/E-Commerce platform (CMAB products): Lineman App.

ESL milk sales in July has increased by 21%. With the lockdown easing, online food retail trend dropped compared to lockdown period as people feel comfortable going back to shopping malls. • Increase distribution to selective 7-Eleven shops which fit ESL milk TIC and 7-Eleven will come up with the 7-Eleven shop list and we are working on POS materials for M-Stamp, discount banners and shelf talkers. We already discussed with TIC that they will get full support from CMAB to promote ESL milk sales volume in 7- Eleven. • Tie-up with Bubble Tea Milk to expand distribution Bubble Tea milk has become popular since last year and expected to remain strong as it is a trending product. A few independent bubble tea milk brands have shifted to use California ESL milk to differentiate from its competitors. They created California Bubble Tea Milk menu, hence we provided support booth space at SADA Food Festival, 20-30 August 2020 at Quartier Avenue. Thus, we will work with more bubble milk tea brands to develop menus using California ESL milk as the main ingredient. • California milk X Rimping Supermarket on “The American origin” campaign The American Origin campaign is hosted by FAS/USDA Bangkok. This program aims to promote U.S. products selling in Rimping Supermarket via online and offline channels during October- December. • The Origin (Documentary), this series will present “the product from where it begins until it reaches the end user”. - Coach Cuisine (cooking recipe) – released once a week in 3 months period - Pang-yen California style (CA Milk & Ice Cream) - Cheese recipe (CA Cheese) - In-Store display – 5 main branches (CA cheese, milk, ice cream) - Signage, promotion, brochure, billboard

Korea Education for influencers

To show various applications with CA cheeses and increase the sales at retail stores, CMAB Korea will hire 10 influencers. For better results, we will hand out CA cheese information and have them a take super easy test. After that, we will appoint them as ambassadors and provide CA Cheese Ambassador Kit including visual materials for their photo shoot and regular delivery of CA cheeses.