2020 December Board Book

Activate the Seal Q3 TOP 3 FUNCTIONAL PRIORITIES DETAILED REPORT

364 Stories/Mentions

104.1 M Impressions

1 Sustainability Summit Event

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions 2. MEAL PREP CONTENT 2.9 M Impressions Influencer content + paid amplification 3. #FOODFORTHOUGHT CONTENT 1.5 M Impressions Dairy nutrition story with culinary inspiration 2. TACTIC XX metric 3. TACTIC XX metric TOP 3 TACTICAL ACTIVATIONS Ranked by over a l l imp r es s i ons 1. SNACKCELERATOR RELEASE 96.4 M Impressions Press release announcement + media pitching

KEY INSIGHTS The Snackce l erator launch announcement press re l ease drove the highes t media impress ions dur ing Q3.

Food for Thought content generated above average

3. REAL PEOPLE, FAMILY FARMS engagement and he lped ensure consumers unders tand that mi l k has a rol e to nour i sh fami l i es in Cal i fornia, along wi th encouraging peopl e to spread ac t s of kindness in the i r communi t i es – suppor t ing CMAB’ s approach to t i e dai ry foods to mood enhancement .