2020 December Board Book

Activities Overview Q3 2020

Farm To You Virtual Field Trip 2.0

Dairy Social Media Influencer Team

• Launched Farm 2 You 2.0 Vi rtual Field Tr ips, extending the spr ing sess ions for students • New videos on a var iety of on- farm topics, led by four CA dai ry farmers, to supplement vi rtual /l ive presentat ions for classroom curr iculum

• Issues support and counsel on mul t iple industry topics and program elements • Media strategy and outreach suppor t for Methane Whi te Paper • Updates to sustainabi l i ty messaging and cr i s i s playbook • Dai l y tradi t ional & soc ial media moni tor ing and repor t ing • Revi sed dai l y moni tor ing repor t wi th new POV/act ion recommendat ion • Weekly content recommendat ions for owned and Real Cal i fornia Mi lk channel s • New social media platform recommendat ions • Team survey to determine where CMAB could provide addi t ional support • 166 posts/366 K impress ions

Reputation Management

Ag Al l ies Program

• Coordinat ion and sponsorship of Ag Al l ies Program for Dai ry Social Media Inf luencer team members • Communicat ions to faci l i tate engagement