2020 December Board Book

In the Media Executive Overview Q3 2020

TOPLINE RESULTS

109.4 M Impressions

367 Stories/Mentions Consumer + Foodservice Traditional/Social Media

1.5 M Impressions

100% Key Message Delivery

49% 1 93% 2+ Messages in Content

98% National 2% CA Reach

Consumer + Foodservice Traditional/Social Media

Foodservice Advertising

DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r es s i ons ( + f oodser v i ce adver t i s i ng f o r bus i nes s ob j ec t i ves ) To t a l imp r es s i ons ex ceed t he t op l i ne number due t o s t o r i es /men t i ons i nc l ud i ng mo r e t han one f unc t i ona l p r i o r i t y and/o r mes sage

TOP 3 FUNCTIONAL PRIORITIES

TOP 3 BUSINESS OBJECTIVES

TOP 3 MESSAGES DELIVERED

1. Activate the Seal 104.1 M Impressions

1. Dairy Health/Nourishment 104 M Impressions

1. Consumer Demand: Dairy Health Story Dairy health, nourish, protein, fats or nutrients content

2. Consumer Demand: Activate the Seal Real food and/or real people content

2. Real Food 103.5 M Impressions

2. Reframe Dairy Health/Nutrition 104 M Impressions

3. Consumer Demand: Industry Leader Foodservice advertising

3. Look for the Seal 101 M Impressions

3. Promote Ice Cream 1.3 M Impressions