2020 December Board Book

RealCaliforniaMilk.com:

We have continued to make regular content updates on RCM.com: • Launched four new landing pages o “Better Breakfast” to capitalize and continue the momentum of breakfast o “California’s Best” to push California as a category and show what makes this state so appealing

o “Smart Snacking” to give consumers options for their ever-growing snack habits, with recipes for everyone o “Hispanic-style dairy” to showcase the wide variety of cheese produced in California