2020 December Board Book

Search Engine Marketing: Spend on Google has become increasingly important within the COVID-19 climate. As we continue our efforts to increase our share of voice, we also want to ensure that we continue to show up in the most relevant searches – whether that means information about dairy products, new recipes, or breakfast. Updates and optimizations are continuously being made to maintain the increase in traffic to the RCM website from Search. A new strategy was introduced in October to increase CMAB’s overall share of voice within the search platform.

2020 Paid Search (Q1)

Impressions

Clicks

CTR

14,747,204

350,911

2.38%

Social Content: Due to COVID, we’ve re-evaluated our social strategy. Through social listening and working closely with industry partners, we’ve identified four distinct strategic pillars/buckets to create and amplify content.