2019 September Board Book

Activities Overview Q2 2019

Nourish Health & Wel lness Influencer Event

CDI Media Training

• Experts educated 9 curated Cal i fornia-based heal th and wel lness inf luencers about dai ry nutr i t ion and sustainable farming pract ices • 290K impress ions in Q2 (1.3M ant icipated in total )

• 13 part icipants • Topics covered: •

Ca l i forn i a da i ry l eadersh ip

• • • •

Act i v i st act i v i t i es Susta inab i l i ty

Food safety

On farm Mud / F lood ing

Dairy Social Media Influencer Team

Reputation Management

• Issues support • Cr i s i s plan development • Master Messaging updates • Economic Impact Report support • Dai ly tradi t ional & social media moni tor ing and report ing • DMI Cr i s i s Dr i l l part icipat ion

• 2 Social Media inf luencer trainings • June Dai ry Month content