2019 September Board Book
In the Media Executive Overview Q2 2019
TOPLINE RESULTS
8% Health
46.7 M Impressions
593 Stories/Mentions Consumer + Foodservice Traditional/Social Media
1.7 M Impressions
95% CA 5% National Reach
42% Farmer/ Sustainability
100% Key Message Delivery
Angle
Consumer + Foodservice Traditional/Social Media
Foodservice Advertising
50% Food
DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r es s i ons ( + f oodser v i ce adver t i s i ng f o r bus i nes s ob j ec t i ves ) To t a l imp r es s i ons ex ceed t he t op l i ne number due t o s t o r i es /men t i ons i nc l ud i ng mo r e t han one f unc t i ona l p r i o r i t y and/o r mes sage
TOP 3 FUNCTIONAL PRIORITIES
TOP 3 BUSINESS OBJECTIVES
TOP 3 MESSAGES DELIVERED
1. Activate the Seal 45.9 M Impressions
1. Real People, Family Farms 41 M Impressions
1. Consumer Demand: Value of the Seal Real food and/or real people content + Dairy Social Team
2. Consumer Demand: Dairy Health Story Dairy health, protein, fats and/or nutrients content
2. Look for the Seal 22.2 M Impressions
2. Ethnic Foods/Butter (tied) 23.6 M Impressions Each
3. Consumer Demand: Industry Leader Foodservice Advertising
3. Real Food 22.1 M Impressions
3. Win with Healthy Snacking 2.1 M Impressions
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