2019 September Board Book

• Top performer: Cheese Bubbles (VTR of 45%)

Better With Cheese This photo series highlights popular day-specific food occasions and how cheese can make them better. Below are the metrics through Q2 2019:

• 86K impressions • 8.6 engagements • Top performer: Egg and Cheese Bagel (ER of 15%)

Farmer Videos We have continued to tap into the Growing Up Dairy and CA Dairy Stories video content to show the people behind California Dairy. Below are the metrics through Q2 2019: • 6.1M impressions • 649K 10-sec video views • Top performer: From Farm to College (VTR of 15%)