2019 September Board Book

Appendix

The chart below shows social metrics for evergreen content on CMAB-owned channels through Q2 2019. “Other” includes metrics from website recipe posts and local campaign promotions: Content Impressions Engagements 10-Sec Video Views Tastemade 8,501,043 66,239 1,597,592 Cooking Panda 2,017,980 20,529 343,297 Better With Cheese 86,085 8,661 - Monday Melt 486,093 778 57,358 California Dairy Stories 4,714,689 3,578 452,508 Growing Up Dairy 1,468,842 1,592 197,047 TV 184,544 75 25,574 Other 1,903,413 41,445 - Total 19,362,689 142,897 2,673,376 The chart below details metrics by quarterly messaging objective through Q2 2019. Content Impressions Engagements 10-Sec Video Views Breakfast Content 5,730,368 64,246 887,706 Hispanic-Dairy Content 4,913,022 50,547 849,400