2019 September Board Book

SOCIAL MEDIA Overview Through Q2 2019, we’ve promoted 41 pieces of content across Facebook and Instagram: • 19M impressions • 2.6M 10-sec video views • 142K engagements

Starting in October, we will introduce new social creative to support the launch of our Enter the Golden State TV campaign, and will look to roll out additional Enter the Golden State creative throughout 2020.

Social Content: Recipe Videos Recipe videos are still a major part of our content mix. Below are the recipe-specific metrics on Facebook and Instagram through Q2 2019: • 10.5M impressions • 1.9M 10-sec video views • Top performer: Spicy Carrot Nachos (VTR of 27%)

Monday Melt Monday Melt is short, dairy-focused GIF food content. Below are metrics through Q2 2019: • 195K 3-sec video views