2019 March Board Book

Activities Overview Q4 2018

Foodservice Editor Event

Dairy Industry Leadership & Integration

• Int l Food Edi tors Conference ( IFEC) • (8) Edi tor meet ings • RCM Seal giveaways to 30 edi tors • Topi cs covered: • Da i ry prote in in a pl ant - forward menu • REAL Makers chef s and rec ipes

Cal i fornia Dai ry Sustainabi l i ty Summi t • Keynote speaker address • Speaker panel • Consumer research study • Sustainabi l i ty Summi t Handbook ( i ssues support mater ial s)

Reputation Management

Dairy Social Media Team

• Animal act ivi st support • CMAB Master Messaging updates • Dai ly tradi t ional + social media moni tor ing and report on dai ry and food industry news, trends and i ssues

• 186 Social posts • Weekly content recommendat ions